Tata Motors has brought a great surprise for the people. As per the latest report, Tata Motors has announced about it’s teamed up with Disney India. The information came to the front just before the release of much awaited Lucas Film Star Wars: The Last Jedi. As per the company’s statement, the main reason behind this is to give a unique adventure to the fans of Tata Nexon and Star Wars.
This will be the first-of-its-kind campaign by Tata Motors, and the company has planned to aggressively boost the awareness of the Nexon in India. As Star Wars: The Last Jedi is the most awaited movie, by joining with the Star Wars franchise Tata Motors can capture a lot of people’s attention toward the car.
“We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs. Fueling the force within you, the Tata Nexon takes driving to LEVEL NEX which has resulted in a culmination of a radical shift in thinking about our products. Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies. We are sure that this association will definitely prove to be a real treat for fans of both the brands,” said Mr. Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors.
The Nexon has empowered the customers with exciting new technology features to experience best-in-class driving on the road. The Moroccan Blue and the Vermont Red colors of the Nexon – are symbolic of the light and dark side of the Force in the Star Wars galaxy. The New Nexon comes with some cool features like Floating navigation touch screen, Voice control, 8-Speaker sound system and the wristband key. The company is expected that all these cool features will make the car a favorite amongst the target group.