Brand guidelines are the blueprint for how your brand looks and sounds. Learn why they matter, what to put in them and what you can learn from the style guides of well-known brands.
User-generated content turns your customers into your best marketers. Here's why UGC works, the forms it takes, examples from GoPro and e.l.f., and how to build a campaign around it.
A vision statement is a window into your business's future. Here's what makes one great, how it differs from a mission, and a step-by-step process for writing your own.
Affiliate marketing is one of the few online businesses you can start for free. This guide covers how it works, choosing a niche and programmes, free traffic sources and content that converts.
The best slogans are short, original and emotionally resonant. Learn the traits of a great slogan, how slogans differ from taglines, and the stories behind some of the most famous lines in advertising.
Your first post doesn't need to be perfect, it needs to be useful. Here's a simple process for picking a topic, writing and promoting it, plus seven proven blog post formats.
Everyone makes mistakes when they start blogging, but repeating them costs you readers. Here are the most common beginner errors and how to fix each one.
What to look for in a course platform, how to create and sell your first online course, and a rundown of the best-known hosted platforms, WordPress plugins and marketplaces.
A media kit tells brands who you are, who follows you and why they should work with you. Here's what to include, how to design it and the mistakes that make kits look amateur.
Instead of chasing everyone, niche brands serve a specific group exceptionally well. Learn why niche marketing works and get inspired by brands that built success by going narrow.
If you live for your next trip, why not build a business around it? Here are travel-inspired business ideas, what each involves and who they suit best.
A repeatable workflow for choosing blog topics that match your goals and your readers' search intent, plus practical sources of fresh ideas when writer's block strikes.
